that's our jam!

Bridging the gap between wedding daydreams and a celebration you’ll never forget?

We know what it’s like to have all those good feelings about getting married overshadowed by the “what ifs.” It’s so easy to get bogged down with the details and forget to enjoy the process. 

But that’s not going to happen to you - not on our watch. We’re here to help you every step of the way. 

We celebrate couples who want to create a lasting experience for their guests. Who are more concerned about what their wedding will feel like than what it will look like. 

No matter how bold, lavish, or extra, we’re ready to celebrate you! Bring it on. 

Our wedding wouldn’t have been the magical day that it was without them.

"Shelby and Amy are absolutely incredible!! Hiring the Plan on It Events & Design team was one of the smartest decisions I’ve ever made. They helped me keep my sanity during the entire process and the day of, all while dealing with my extremely opinionated, but loving, family! Shelby and Amy are super detail oriented, were always super quick with responding, and helped bring our vision to life with tons of unique ideas. On the big day, they helped everyone stick to the timeline and handled every single issue that arose. Amy even made sure we had a goodie-bag of food and desserts to take home with us! We love y’all!!”


just take it
from our clients

We’re huge Disney fans around here. We love how they can create such visceral, full-sensory experiences for their guests. 

We take the same approach to wedding planning. From the second your guests first arrive, we want them to feel fully immersed in your wedding celebration. 

We're all about maximizing the guest experience.

That’s why we specialize in creating weekend-long wedding experiences your guests will be raving about for years to come. From start to finish, we’ll help you go the extra mile, choosing details that will show your guests how much you value them being present on your wedding day.

Ready to throw the greatest celebration your guests have ever seen?! We’re so in. 

meet the team

Hey, I’m Shelby! My love for event planning began blooming after taking floral design classes in college. I helped with floral installations for campus events and completely fell in love with turning a boring space into something spectacular. After college, I worked as a venue manager and in-house coordinator, and that’s when I absolutely fell in love with weddings. 

Turns out the venue manager side wasn’t for me, but I couldn’t get planning out of my head. In 2019, I started my business, and shortly after I got engaged! I was busy planning my own wedding and weddings for my couples, and I soon realized I could pursue this passion full-time. 

Fast forward to today, and Plan On It Events has worked with over 60 incredible couples to design and execute the weddings of their dreams. I couldn’t be prouder of our growth! 


founder & HEAD planner

Flower lover, die-hard Aggie, gardening fanatic

I began assisting weddings right at the start of the post-covid wedding boom. After college, I got a job as an Events Operations Manager planning and executing lots of different kinds of events from 5k/10k races and award galas for nonprofits to multi-day conferences for Amazon.

After a few years in the diverse world of events, I made the full time switch to weddings and my love for these kinds of events has only grown.

I have an excessive love for all things organization and nitty gritty details. That obsession combined with a creative passion for beautiful and personalized events is why I thrive as an event planner.


LEAD planner

Animal lover, thrifting genius, systems aficionado

Hey there, I'm Bella! Catch me living (loving!) it up in the east side of Austin with my husband and our two little ones, helping our deaf mini aussie navigate the world.

As a native Austinite, I’ve always hoped to root my life in this weird city. Balancing work with family adventures and our church community, I'm here to infuse our team with a lively spirit and a touch of Texan charm.

I am all about spreadsheets, emails, and pulling together details to make the complexity of wedding planning feel simple and joy filled. I can't wait to roll up my sleeves, flip open my laptop and get started with you! 


associate planner

Family centered, filled with laughter, email expert 

Hi, I’m Amy. Shelby actually planned my own wedding, and after seeing the absolute magic she could make, I wanted in! I began assisting Shelby with weddings and I’ve been hooked ever since. 

I was one of the few brides who truly enjoyed the planning process - searching for vendors, choosing the details, and organizing everything to create a beautiful day. But I know that most couples don’t love the process as much as I did. 

With my background in customer service and training, I’m able to coach our couples through the planning process with ease and take away the stress of not knowing which direction to go.


associate planner

Momma of 2, charcuterie board designer, dog lover

Hello! I’m Veronica. I’m the newest member of the Plan On It team! I absolutely love helping couples plan their big day and bring their vision to life.

I’m also a first-generation graduate, and family is so important to me. I met my partner when I was just 12 years old!

Being an event coordinator allows me to use my organizational skills, which is where I thrive! Shelby even says she thinks I can read her mind on wedding days because I’m always on it. I’m looking forward to helping our future couples shine on their big day!


associate planner

Hopeless romantic, Schitt’s Creek serial re-watcher, travel addict 

get to know us

are we besties already?

We love traveling to Seattle and the Pacific Northwest area! The scenery is drop dead gorgeous and there are so many things to do - museums, shopping, outdoor activities, etc.

shelby says

I love traveling to regions with vast mountain ranges for the insane views and the hiking trails.

LAUREN says:

Anywhere where the scenery is beautiful and there are outdoor activities to do!

veronica says:

Where was your favorite vacation?

The first look! I love watching all of the butterflies melt away as the couple sees one another in their wedding day garb for the first time. The biggest smiles and the most emotion are usually shown here and I can't help but peek!

shelby says

The love between the couple on the wedding day. After the ceremony, the nervous excitement turns into mushy gushy, head over heels love that makes my heart melt every time. 

LAUREN says:

I love florals! No matter the style or amount, flowers always spark joy!

BELLA says:

What's your favorite thing about weddings?

What's your caffeinated beverage of choice?

Two shots of espresso with oat milk, unsweetened. I love the taste of coffee!

shelby says:

Cold Brew Shandy (cold brew + lemonade) - Sounds weird but it's amazing! Sometimes I add a little tonic water and it's even better.

Lauren says:

An iced latte with a housemade syrup! Or a cappuccino, which pairs well with an almond croissant. 

BELLA says:

Do you have a guilty pleasure TV show/activity?

New Girl - I come back to it over and over again. I’m also currently listening to the New Girl rewatch podcast, I can’t get enough!

shelby says

My guilty pleasure is scoring deals and thrifting on Facebook Marketplace!

Lauren says:

Sticking my kids in the car and driving to the carwash with an audiobook in one earbud. 

BELLA says:

Schitts Creek. I can watch reruns over and over!

veronica says:

Don't stress and enjoy your special day with Plan On It ATX - you won't regret it :)

"I am beyond thankful that we chose Shelby as our wedding planner! We seriously could not have done it without her. It rained the majority of the day of our wedding, and Shelby was constantly checking the weather the week of (and the week before) and was prepared with multiple backup plans. Shelby turned a stressful situation into something I knew I could trust her with. Not only this, but she is an incredibly kind and hardworking person. Shelby truly went above and beyond to ensure that our wedding day was magical. She walked us through everything and made sure to understand what was important to us on our special day. Shelby truly took care of everything behind the scenes and made sure everything was timed perfectly.”


just take it
from our clients

Our couples are *the best*. But don’t just take our word for it. Check out our portfolio and hear directly from our couples about their experience with us! 

Our couples are *the best*. But don’t just take our word for it.

see the magic for yourself

We spent the entire evening celebrating with our friends and families while everything “behind the scenes” was executed perfectly all thanks to Shelby. 

"We hired Plan on it ATX to help us wrap up the final stages of planning and it was honestly one of the best decisions we made! Our wedding day wouldn’t have been the same without Shelby! She is detailed, professional, friendly and goes above and beyond so that you and your guests can enjoy the day to the fullest. Highly recommend!”


just take it
from our clients

Want in on the fun?

We'd love to connect with you and talk about your special day!